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centrotherm photovoltaics AG

Strategic communication, company brochure, annual report 2008, website etc.

Image: centrotherm Corporate Design and Annual Report 2008 with Corporate broschureChallenge

  • Perception analysis to derive Brand values
  • Development and implementation of a new CD – integration of the design throughout various channels of communication
  • Creation of uniform imagery with a strong recognition factor
  • Clear structuring of the business divisions after fast growth and numerous acquisitions

Concept

  • People as brand ambassadors. They create trust and convey enthusiasm and motivation.
  • They represent internationality and contribute to cultural diversity. People exemplify the positive attributes of the markets
  • Illustration of technology leadership

Result

  • Integrated reporting via a broad array of media
  • Positive resonance with internal and external stakeholders
  • LACP Vision Awards – Platinum
  • ARC Awards – Bronze
Quote

Paul A. Argenti, Tuck School of Business

„The most recent research shows that companies who invest in communications are more profitable and keep executives longer. Companies who invest in this way are more successful on a variety of levels – they more efficiently reach constituents and achieve the desired response from their audience, manage hostility, and have an advantage in times of crisis.“

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