Corporate book

A cookbook, a company history or a handbook about a specific manufacturing process – a corporate book can take any form. This makes it all the more difficult to strike a balance in these publications, so that they are in line with the overall corporate identity, but without being perceived as a compendium of shallow advertising platitudes. A key factor in the success of a corporate book is a concept that is appropriate to the target audience. This begins with the decision on the topic or the narrative concept, and continues through to the look of the corporate design.