Case studiesCase studiesCase studies

Sparkassen-Finanzgruppe – B2B magazine

Ideas that set the stage for values

Challlenge

Image: DSGV

  • Re-organization of the publications, among them the Social Commitment Report of the group, which was realeased about every 18 months with approximately 180 sides
  • Increase of currentness
  • Communicate the calues and the social commitment of the Savings Bank Finance Group without boring oder teaching the reader

Conception

  • Conception of a magazine (structure, thematic focus, categories, article content, visual concept etc.)
  • Co-operation with renowned text and photo journalists
    Realization of the magazine as a high-quality brochure as well as a supplement for German daily papers (e.g. Welt or Süddeutsche)

Result

  • Varied socio-political magazine that don´t need to fear the comparison with others with a general interest consumer magazine
  • Exceptionally positive resonance of multiplicators

Symrise AG - B2B magazine 2006

Ideas that speak to the senses

ChallengePhoto: Symrise AG - B2C magazine 2006

  • Development of an overall concept for an international customer magazine
  • Objective: avoid advertising for the company; maintain focus on topics relevant to the market

Process

  • Planning of topics and consolidation of content from multiple publications
  • Development of a design concept that applies to all publications in a year
  • Definition of a topical focus (for every issue)
  • Implementation and design of the individual magazines

Result

  • An entertaining trend magazine that provides information on the world of fragrances – the industry, the markets, the topics, the trends. This vehicle spotlights the company as a member of an exciting, innovative industry. The company demonstrates that it is well-positioned in the market and has “a good nose” for trends and topics.
  • Strong recognition factor and sustainable brand communication through multi-publication design

Wacker Neuson SE – annual report with magazine

Ideas that suit the moment

ChallengePhoto: Wacker Neuson SE – annual report with magazine

  • Adaptation of the exiting layout to the new corporate design
  • Presentation of the crisis strategy
  • Ornamentation of the title
  • Development of an integrated concept for the annual report and corporate magazine

Process

  • Combination of capital market and product/company information
  • Review of material on the crisis strategy with a focus on the development of sales figure
  • Presentation of various possibilities for ornamentation of the title and integration of the magazine

Result

  • Compelling and transparent presentation of the crisis strategy on a special page after the foreword
  • Matte-cellophaned title, with the claim embossed in glossy black foil
  • Integration of the magazine insert, in a paper pocket on the inside of the report cover

Energiedienst Holding AG – anniversary brochures, annual report 2008, anniversary book

Ideas that stand up to challenges

ChallengePhoto: Energiedienst Holding AG – anniversary brochures, annual report 2008, anniversary book

  • Positioning of the primary theme "Regenerative energy and ecology" in all three publications

Concept

  • Conception of content for anniversary media Historical retrospective of the company in a general historical context
  • Conception of design for anniversary media Emotional presentation of the pioneering accomplishments with compelling introductions to each chapter
  • Conception of annual report content: The slogan “Business with foresight. In harmony with nature.” reflects the linking of ecology and economy, technology and nature.
  • Conception of annual report design: Optical unity through deliberate composition of the images, fusion of the pictures into a single visualization

Result

  • Clear brand communication with strong recognition factor
  • Uniform presentation that meets the needs of the target groups

Deloitte & Touche GmbH – company profile

Ideas that speak a clear language

ChallengePhoto: Deloitte und Touche GmbH – company profile

  • After a successful re-branding process and implementation by Kirchhoff Consult, another round of re-branding was executed in 2004
  • The international position of the company had to be adapted to the German market
  • The target group of (potential) clients, (potential) employees and the general public had to be informed and brought on board

Process

  • All communication media were evaluated with respect to the positioning in Germany
  • Parallel to the successive, worldwide implementation of the corporate design, communication media were developed for the German market, adapted and later implemented under tight deadlines
  • Development of a motivation package for employees, which was waiting for each person at their place of work on the launch day

Result

  • Presentation of a comprehensive family of publications, comprising a company profile, a profile of services, financial reports and other communication instruments

TAG AG – anniversary brochure 2007

Ideas that blend old and new

ChallengePhoto: TAG AG – anniversary brochure 2007

  • Development of a publication that informs about the current business model of the company, while at the same time presenting the more than 125-year history of the company.

Process

  • Comprehensive research on the history of the company
  • Creation of a concept for content and graphic design
  • Execution of various photo shoots (management, buildings, employees)
  • Conducting of interviews and copywriting

Result

  • A modern magazine that takes an entertaining look at the company from its beginnings until today and spotlights the business model in an easy-to-understand way
  • Positive response (the brochure went into a second printing due to high demand)
Contact
Locations