Case Studies
Kirchhoff Consult AG - B2B magazin 2009
Ideas that foster communication
Challenge
- Positioning of the agency as sparring partner for pertinent communication topics
- Enlargement of existing communication arsenal with an instrument that provides (potential) clients with diverse information about current trends and highlights the agency's range of services
Conception
- Benchmark analysis of the B2B magazine
- Main idea behind the content and design: in "Three minutes", we don't talk about everything we can do and all we know. We show it – by writing about topics that we deal with on a daily basis
- Conception of monothematic areas of focus (What is a trend? - under pressure – The price is right), examined behind the scenes from the "agency point-of-view"
- The entire magazine thrives on the texts and designs delivered by the individual employees of Kirchhoff Consult AG. Everyone in the company can contribute to the content or the layout. In this way, we authentically convey the competencies and know-how of our staff in all aspects of communication
Result
- Kirchhoff Consult is ensuring that clients associate the company again and again with a broad variety of topics
- An appealing channel of competence marketing, through which the agency can establish itself as a valuable sparring partner
Symrise AG – communication campaign/flyer
Ideas that appeal to the senses
Challenge
- Positioning of a company in the financial community, which was formerly a complete unknown to the capital market and the financial press
Community
- Support for marketing of the share
- Development of a comprehensive communication concept
- Conception and design of communication instruments
- IPO flyer, IR website with IPO module, ads
- Prospectus
- Business and financial press relations, press meetings, conferences and releases
Result
- Tremendous interest in the Symrise share
- Increase of brand awareness nationwide
Vattenfall Europe AG – brochure as a compact financial report
Ideas that focus on what matters most
Challenge
- Incorporation of the annual report design, while maintaining independent presentation adapted to the smaller format
- Selection of thematic areas of focus, topic selection and weighting for further target groups
Process
- Design conception
- Project management, copywriting and text editing, proofreading and production management
Result
- Small brochure that fits into the overall corporate communication program
- Key facts are clearly conveyed and readily accessible to an expanded target audience
Bertelsmann – folding brochure
Ideas that bring data and facts to life
Challenge
- Addressing different target groups with a focus on the financial community
- Uniform design of instruments for financial communication
Process
- Transfer of the design from the annual report to the flyer
- Structuring and weighting of topics
- Realization and production
Result
- A flyer that fits into the publication scheme of the reporting year
SysChem - brochures
Ideas that speak to a wide range of target groups
Challenge
- Addressing of various target groups with differing levels of knowledge
- Development of informative and persuasive communication instruments
Process
- Concept development
- Structuring and weighting of content
- Copywriting and production
Result
- A brochure that can be employed for informational purposes as well as a tool for sales and marketing
Bundesverband Deutsche Tafeln – "Feedback" magazine
Ideas that connect
Challenge
- The National Association of Food Banks in Germany currently operates 800 local food banks, ensuring that the less fortunate get not only their “daily bread”, but a hot meal each day as well
- Many volunteers work side by side with numerous companies and sponsors in this initiative. The importance of their work is to be showcased twice each year in a brochure
Initiative
- Kirchhoff Consult AG has supported the initiative since 2000 with conception and design of “Feedback” magazine, which is published twice each year to inform friends, sponsors and employees of the organization about local happenings at the food banks and throughout the association
- The content is supplemented by interviews and articles on current political and economic topics, such as citizen involvement or child poverty. The magazine is characterized by visions for the future and the will to change
Result
- The individual issues are very diverse, yet the magazine exhibits a very strong recognition factor
- Developments, plans and goals of the individual food banks and their regional or national representatives are introduced
- The latest issue 1/1009 was published in time for the National Convention Of German Food Banks
T-Online AG - magazine 2006
Ideas that strike a familiar chord
Challenge
- Individualized addressing of the target group
- Conception of an image montage for the annual report, the elements of which can be used for an independent magazine (in particular for use at the CeBIT trade fair)
Process
- Review and structuring of the material
- Conception of content and design
- Trimming of content to fit the publication (e.g. editorial for the magazine, management foreword for the annual report)
- Development of modular layouts for navigation
Result
- Full use was made of synergistic effects between the annual report and the image magazine
- Target group-specific communication through information tailored to relevant interests and informational needs
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